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Diarmid
Monday, 9 January 2012
New year brings new brand and website for Hampshire interior specialist
Hampshire-based commercial refurbishment specialists Building Tecnics have been established since 1988. As their offerings and capabilities have evolved over the intervening years, they felt that now was the right time to review their branding to better reflect the services they provide.

Around the middle of 2011 they approached B&V and we began the process of refreshing not only their image, but their complete brand and identity. We conducted a period of research and auditing of the existing brand, speaking with existing clients and other professionals across the industry that Building Tecnics serve. From this research came the new name for the company – Tecnics Interiors – along with useful data regarding possible look and feel. This then formed the starting point for developing the visual identity for the new brand and the design work could begin in earnest.

Now rebranded as Tecnics Interiors, the all-new website has just been launched, alongside a host of branded materials ranging from brochure, building signage and van livery, to work clothing and pens, and everything in between. The new website can be found at www.office-refurb.com

Ian Laishley, Managing Director of Tecnics Interiors commented: "I just wanted to say what a sterling job B&V did. You took complete ownership of the project and delivered outstanding results. It really felt that B&V were part of our team, wanting to achieve the best possible total re-branding project. It was a big step for us to take and we are glad we took it with you. This is an exciting time in our 23-year history. We are expanding and upgrading the business across the board and we are thrilled with our new image. We look forward to the New Year and a successful one for Tecnics Interiors”.

If you're thinking of investigating a rebrand for your company, or just need your existing image or website updating, why not to speak to us at B&V? We'd love to hear from you!

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Diarmid
Tuesday, 22 November 2011
New site elevates Stannah Lifts to a higher level
Well, it was a long time in the making, but after much development the new Stannah Lifts website is up and running - take a look at stannahlifts.co.uk

Following their rebrand and subsequent 're-skin' of the existing site in mid-2010, it was decided that Stannah Lifts' web presence was in need of a major overhaul to better reflect the new brand. Having handled the site for a number of years it fell to us to take the project in hand - the first time the site had been completely re-worked from the ground up in its history.

Stannah Lifts offer a very wide range of lift products and services to the commercial sector, along with a huge volume of back-up resources including CAD files, datasheets, case studies, etc. So the challenge with the new site was to make all of this content easy for the viewer to navigate and find what they're really interested in. To this end we have made the page layout and nav as simple as possible, nesting content into clearly defined areas and using bold, bright icons to help guide the viewer. Behind all this is an all-new tag-driven database which makes searching for content easy and intuitive. This background structure also makes it possible to bring relevant content into any given page of the site, so the viewer is presented with useful and relevant information on the page, rather than having to go off and find it for themselves in other areas of the site.

As you can imagine with so much content, the site is very large indeed! However, we've worked hard to ensure that it never feels overwhelming. And with so much on offer, across so many pages, we've also had to ensure that site optimisation is absolutely spot on. The site is constantly growing with news and pictures being added all the time, so there's also a continual process of updating and refinement. And there are new features in development too, including a whole new technical area to make even more useful info available to Stannah customers.

As you can see if you take a look at the site it's pretty big and we're very proud of it! It not only showcases our abilities in site design, but also in major site structure and programming. So if you think you'd like us to take a look at redeveloping your site for you - or even building a new one from scratch - why not contact us today via the link at the top of the page and see how we can help?

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Phil
Monday, 24 October 2011
Excess doesn't equal success
This weekend I've been struck again by the phenomenon of 'holidays' starting earlier and earlier in the calendar.

I was shopping in Southampton on Saturday – a full nine days before Halloween – and was staggered to find myself greeted by many shop assistants in full ghoulish regalia, many with prosthetic wounds and disfigurements!

And this morning I did a double take, mid-sentence, when I spotted that the Christmas decorations had been hung in the pedestrian high street outside my window.


There's a careful balance to strike in a marketing strategy as you decide when and how often to put your brand in front of your customers, whether it's through advertising, mailshot or eNewsletter. Too infrequently, and you may slip into anonymity; too frequently, and you run the risk of overexposure. The danger here is that customers can become anaesthetised to your brand.

I love Christmas – it's a meaningful time for me, and I remember with fondness the magic of the Christmas holidays. But seeing the street decorations up in October leaves me feeling rather numb towards it.

B&V are marketing experts with decades of experience. Speak to us about maximising your brand exposure on 023 8043 3348.

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Phil
Wednesday, 6 July 2011
Email editor overhaul
I had an email last week, asking me why I hadn't purchased blank DVDs recently from a company.

I hadn't dealt with that company for literally years, and frankly their email came a bit out of the blue. The problem is, I'd forgotten all about them, and while I may not have been aware of it, they'd lost my trust through their silence.

The effectiveness of a brand, and the level of trust you invest in the company it represents, comes through careful management of brand exposure. Too much exposure and you dilute your hard work (don't bombard people every day) but too little and you'll go unnoticed.

As part of any ongoing web marketing strategy, we strongly recommend that our clients send email newsletters. Sending a weekly, fortnightly or monthly email to your customers helps keep your brand fresh in their mind, and writing content relevant to your industry positions your company as an authoritative entity.

Some of our clients make use of our own comprehensive email broadcast service, which handles bounces, subscriptions and unsubscribe requests, click tracking, multiple mailing lists and personalisation – amongst other great features. And the email editor just received a fresh overhaul… take a look:




Don't let technophobia stop you

If your specialisation is making widgets, you might not feel able to write great emails – and your customers may reach for the unsubscribe button unless you have something genuinely interesting to say to your audience…

Help is at hand. As a full service marketing agency with staff copy writers, we can help you put together the right words to make an impact. We can undertake research, write great stories and even handle putting together and sending out the emails on your behalf.

To find out more about our joined-up web marketing services, give B&V a call on 023 8043 3348.

Diarmid
Thursday, 23 June 2011
A new build for Anglo
It's still all hands to the pumps here at B&V and we're pleased to say that we've delivered another brand new site for one of our clients.

A long-standing client of B&V, Anglo St James have been involved in the world of property development for over 40 years with an enviable track record in developing both residential and commercial properties. As you might expect, they've seen a lot of changes in this time, with various periods of boom and bust. However, not unlike ourselves, they've weathered the storm by constantly adapting to the prevailing financial climate.

Until very recently they had been primarily involved in the commercial sector, developing office and industrial space in prime locations across the south of England. More recently however, with the contraction of this sector, they have begun to make the move back into select residential developments. With this in mind they approached us to redevelop their web presence in a way that would allow them to feature both residential and commercial sectors, demonstrating their capabilities to buyers, tenants, land owners and potential investors.

The new site makes much use of larger pictures to showcase Anglo's offerings, with a flexible structure and layout that lends itself equally well to either of the sectors in which they are involved. The image here gives a flavour of the new site, but why not take a closer look? Visit anglostjames.co.uk to see for yourself...



If you feel that your web presence could do with being redeveloped or are interested in finding out more about the various other ways in which we can promote and optimise your existing site, why not contact the wise owls at B&V? There's a contact link at the top of the page, or you can call us on 023 8043 3348 – it could be the wisest decision you've made in a long time!

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