Around the middle of 2011 they approached B&V and we began the process of refreshing not only their image, but their complete brand and identity. We conducted a period of research and auditing of the existing brand, speaking with existing clients and other professionals across the industry that Building Tecnics serve. From this research came the new name for the company – Tecnics Interiors – along with useful data regarding possible look and feel. This then formed the starting point for developing the visual identity for the new brand and the design work could begin in earnest.
Now rebranded as Tecnics Interiors, the all-new website has just been launched, alongside a host of branded materials ranging from brochure, building signage and van livery, to work clothing and pens, and everything in between. The new website can be found at www.office-refurb.com
Ian Laishley, Managing Director of Tecnics Interiors commented: "I just wanted to say what a sterling job B&V did. You took complete ownership of the project and delivered outstanding results. It really felt that B&V were part of our team, wanting to achieve the best possible total re-branding project. It was a big step for us to take and we are glad we took it with you. This is an exciting time in our 23-year history. We are expanding and upgrading the business across the board and we are thrilled with our new image. We look forward to the New Year and a successful one for Tecnics Interiors”.
I was shopping in Southampton on Saturday – a full nine days before Halloween – and was staggered to find myself greeted by many shop assistants in full ghoulish regalia, many with prosthetic wounds and disfigurements!
And this morning I did a double take, mid-sentence, when I spotted that the Christmas decorations had been hung in the pedestrian high street outside my window.
There's a careful balance to strike in a marketing strategy as you decide when and how often to put your brand in front of your customers, whether it's through advertising, mailshot or eNewsletter. Too infrequently, and you may slip into anonymity; too frequently, and you run the risk of overexposure. The danger here is that customers can become anaesthetised to your brand.
I love Christmas – it's a meaningful time for me, and I remember with fondness the magic of the Christmas holidays. But seeing the street decorations up in October leaves me feeling rather numb towards it.
B&V are marketing experts with decades of experience. Speak to us about maximising your brand exposure on 023 8043 3348.
I hadn't dealt with that company for literally years, and frankly their email came a bit out of the blue. The problem is, I'd forgotten all about them, and while I may not have been aware of it, they'd lost my trust through their silence.
The effectiveness of a brand, and the level of trust you invest in the company it represents, comes through careful management of brand exposure. Too much exposure and you dilute your hard work (don't bombard people every day) but too little and you'll go unnoticed.
As part of any ongoing web marketing strategy, we strongly recommend that our clients send email newsletters. Sending a weekly, fortnightly or monthly email to your customers helps keep your brand fresh in their mind, and writing content relevant to your industry positions your company as an authoritative entity.
Some of our clients make use of our own comprehensive email broadcast service, which handles bounces, subscriptions and unsubscribe requests, click tracking, multiple mailing lists and personalisation – amongst other great features. And the email editor just received a fresh overhaul… take a look:
Don't let technophobia stop you
If your specialisation is making widgets, you might not feel able to write great emails – and your customers may reach for the unsubscribe button unless you have something genuinely interesting to say to your audience…
Help is at hand. As a full service marketing agency with staff copy writers, we can help you put together the right words to make an impact. We can undertake research, write great stories and even handle putting together and sending out the emails on your behalf.
To find out more about our joined-up web marketing services, give B&V a call on 023 8043 3348.
The new site makes much use of larger pictures to showcase Anglo's offerings, with a flexible structure and layout that lends itself equally well to either of the sectors in which they are involved. The image here gives a flavour of the new site, but why not take a closer look? Visit anglostjames.co.uk to see for yourself...
Blog ArchiveJuly 2009