Google AdWords – scary word? Maybe to some people but as this is now becoming a must for companies if they want to show up on the first web search page, I thought it would be good to share with everyone a very brief overview of what it actually means:-

Using Google AdWords can allow the largest company to the one-person company operating from home the ability to target a huge web audience with minimal spend. If someone was looking to find a company that, say, supplied fish food, they would type in ‘fish food’ in the Google search box and enter, and then over 2 million results would be shown on numbered pages. On the right-hand side of the Google search page would be targeted ads specifically about ‘fish food’.

A company’s website needs to attract new clients and convert them into paying customers; using relevant keywords in your website text will allow you to fulfil this primary objective. Using the correct keywords can attract targeted users that are looking to buy your product or service. Well-written, relevant copy on your website will help you rank better in searches, so by continually optimising your Google AdWords campaigns and keyword usage, you will expand the potential market visiting your website.

There is no rule on how many AdWords you should use, as it depends on the desired results and funds available. Ad groups will have keywords that convey a similar idea and may contain as few as 10 to as many as 100 keywords.

This is a very short overview of the basics of Google AdWords as there is much more to learn, such as finding profitable keywords, creating AdWord headlines, persuasive Ad text and Click Through Rates.


If you would like more information we are happy to help. Why not try Google AdWords for yourself, with the added bonus that B&V can manage your AdWords campaigns for you! We can also supply a monthly Google analytics report so you can see for yourself where your website’s traffic is coming from.

Labels: adwords, google, marketing, web