Well I did it. I wrote to the BBC. You would think as a writer I would often express my opinion in words but in fact it’s a luxury when you spend your life writing for clients. I’m happy to report that I wasn’t moaning either, just enjoyed BBC 1’s Desperate Romantics so much I needed to tell someone. Of course, it was about one of my favourite artistic periods – the Pre-Raphaelite Movement – but oh the fun they had with the subject! It was the whole mood the programme makers created with music, costume, colour, script…need I go on?

It got me thinking that that’s what we try to do when we’re creating a Brand. It’s the result of a process of researching the mood of the company and then reflecting that mood in all that we do to support the Brand.

So what would you be if you were a Brand? It’s a fun exercise. Do you see yourself as an adventurer with a sharp, funky personality? What colour might you be? Or maybe you see yourself as a bit of a teddy bear, in soft colours and slightly squidgy? How hard would it be to live up to that Brand or even change it in future years?

The point is that next time you find your mind wandering (not at work obviously) you might have fun looking around and creating a Brand for someone in your social circle or even in your family. Do you know I might have started a new craze or the breakdown of some beautiful relationships!

Anyway time to get back to the serious Branding challenge of a new client.
Have fun