Online community subscription are on a rapid increase but how can you measure networks against YOUR needs? Rather than simply hope for the best with social media; you need to quantify results as well as justify your marketing budget has been well spent.
As all marketing activities there are certain ways to extract and measure values from social media campaigns or activity, both qualitative and quantitative.
The running of your social media campaign will vary from traditional marketing campaigns in its approach as you take into account transparency, open and honest communications, but planning should not be dealt with differently.
Firstly you need to define the success metrics you use for the duration of the media campaign before carrying out the strategy. This will then help you understand where the return on investment will come from before investing your marketing budget in supporting a new business community, paying for production/development of online videos or even costs of developing a corporate blog.
If you are developing a strategy based on Twitter, your success metrics could be: increased traffic to your website, number of sales leads, savings on customer relationship management, telephone call charges, even recruitment of new staff. Engagement with clients, quality of followers, market research and client feedback.

Setting success metrics at the planning stage will assist in identifying the value social media can offer your business, plus helping you measure the success and demonstrate the benefits of activity to your organisation.

For more details on monitoring, reports, feedback and the ALL important ROI, call us and we’ll explain more…………………..