OwlBlog
Ross
Monday, 26 October 2009
Have Google gone too far....?!
Last month Google released Sidewiki, a Google toolbar based plug-in that allows anyone signed into a Google account to comment on ANY page on the web. Yes, ANY! In simple terms, every page on the web now comes with a publicly accessible discussion board that can’t be moderated.
As I’m sure you can imagine this has stirred up a lot of discussion and heated debate from across the online marketing community. Brand managers, website owners, search engine marketers and commentators have been expressing a wide range of views on how this new Google development will affect the performance of their websites and the business. It is fair to say there are many people who are nervous about the consequences of Sidewiki.
There are some controls of these discussion boards by Google. They have an algorithm to determine the most relevant posts and to display these higher up the comments board. This could give rise to a new domain for SEO experts to battle it out in trying to get comments to the top of the list. It certainly is interesting news for SEO’s that some Sidewiki comments have started to appear in organic listings.
Google will also have control over Sidewiki comments by way of features such as reporting abuse. The moderation of posts hangs on the Google definition of ‘abusive’, this being anything that is SPAM, illegal content or content that promotes hate or violence. However it would be wise to point out that on Google’s own information page ‘Report a Violation’ the rules clearly state that because you disagree with someone else’s point of view does not mean it violates any policies.
So far the reaction in our office has been mixed to say the least. We have those who are excited about it and think it will drive up the quality of web content and service, marginalising low quality sites. More often though the reaction has been “how can they get away with this?” The truth is many early browsers had group discussion functions but they disappeared as issues with server load arose. Having got over the initial shock of the appearance of Sidewiki, my view point is rather more positive.
We all know the internet has blown much of the concept of ‘spin’ out of the water. Brands and companies rather than trying to control information about themselves, are better served using the multiple channels of communication we now have as ways of conversing with their customers and improving their services. Consumers and clients all know they have a voice and that if they want to make it heard then they can. All Sidewiki does is bring that opportunity to voice an opinion straight to your company doorstep (website), instantly!
Of course there are many questions to be answered about how Sidewiki will evolve, and there are many scenarios to be played out with different circumstances and business online. My first reaction has mellowed the more I’ve thought about the application of this tool and I’ve now got it installed on my tool bar and have even managed a few comments of my own. Lets face it, if its out there then as marketers at the cutting edge of the web we need to be involved. I’d love to hear your views and how you intend to deal with Sidewiki...
As I’m sure you can imagine this has stirred up a lot of discussion and heated debate from across the online marketing community. Brand managers, website owners, search engine marketers and commentators have been expressing a wide range of views on how this new Google development will affect the performance of their websites and the business. It is fair to say there are many people who are nervous about the consequences of Sidewiki.
There are some controls of these discussion boards by Google. They have an algorithm to determine the most relevant posts and to display these higher up the comments board. This could give rise to a new domain for SEO experts to battle it out in trying to get comments to the top of the list. It certainly is interesting news for SEO’s that some Sidewiki comments have started to appear in organic listings.
Google will also have control over Sidewiki comments by way of features such as reporting abuse. The moderation of posts hangs on the Google definition of ‘abusive’, this being anything that is SPAM, illegal content or content that promotes hate or violence. However it would be wise to point out that on Google’s own information page ‘Report a Violation’ the rules clearly state that because you disagree with someone else’s point of view does not mean it violates any policies.
So far the reaction in our office has been mixed to say the least. We have those who are excited about it and think it will drive up the quality of web content and service, marginalising low quality sites. More often though the reaction has been “how can they get away with this?” The truth is many early browsers had group discussion functions but they disappeared as issues with server load arose. Having got over the initial shock of the appearance of Sidewiki, my view point is rather more positive.
We all know the internet has blown much of the concept of ‘spin’ out of the water. Brands and companies rather than trying to control information about themselves, are better served using the multiple channels of communication we now have as ways of conversing with their customers and improving their services. Consumers and clients all know they have a voice and that if they want to make it heard then they can. All Sidewiki does is bring that opportunity to voice an opinion straight to your company doorstep (website), instantly!
Of course there are many questions to be answered about how Sidewiki will evolve, and there are many scenarios to be played out with different circumstances and business online. My first reaction has mellowed the more I’ve thought about the application of this tool and I’ve now got it installed on my tool bar and have even managed a few comments of my own. Lets face it, if its out there then as marketers at the cutting edge of the web we need to be involved. I’d love to hear your views and how you intend to deal with Sidewiki...
0 Comments:
Ross
Who ranks for your brand name?
Type your own brand name into Google and you would hope to come top of the list. You will probably have one internal web page listed underneath the home page to your site. How about the other 8 results which make up the first page of results that appear whenever anyone searches on your company name?
Could this be a problem? Well yes, it could be!
Reputation management is something all companies should be aware of. Most people have heard of horror stories where something has gone wrong for a company (or an individual who works for that company) and the story is picked up and appears all over the web. What if one of these stories appeared on a webpage about your company or an employee, even in a blog or forum post? What if every time your company name was searched on, this negative story appeared in the SERP (search engine results page)? That kind of thing can really harm business!
To head off this potential damage companies have a fair few tactics at their disposal. Firstly, if a brand is big enough then a Wikipedia page will certainly appear on the first page of results, so looking into creating a page would be a good start. However, unless a company is of a certain size then Wikipedia editors will probably pull the page as it may not be deemed of interest.
Social media is another excellent way of taking up results. By having profiles on LinkedIn, Facebook, Twitter and YouTube and by having real content on these, you can add more pages that remain in your control to the SERP. Investment of time can be an issue here but a little bit of updating can go a long way. To make these profiles more likely to rank in your first page of results you can link from your site into them. LinkedIn also allows you to specify nofollow links to 3 sites - these should include one to your own website and perhaps two other social media profiles.
In addition it is also a good idea to create business profiles on industry specific sites. Along with well-known national directory listings these can rank well and are relevant for other areas of SEO and general marketing purposes as well.
It is also possible for companies to explore the use of other domain names for related projects that will also rank highly when your brand name is searched. BT is a good example of doing this. The top ten search results for BT are all returned as their primary domain, or other brand related websites used to cover their products and services.
The overall idea is reputation management, and being in control of the top results for searches on your brand name. Your brand may not have current issues with reputation management but that is not to say it won’t be an issue in the future. Being on top of the situation before it happens is a lot easier than trying to put fires out at a later date!
0 Comments:
Diarmid
Tuesday, 20 October 2009
Brand New Brand?
I've just a read an interesting interview with Javier Diez-Aguirre, director of communications for Ricoh Europe (B2B Marketing, October '09), in which he talks about his strategy for building the awareness of his brand in a very busy market. If I may be so bold as to quote the article:
"...for Diez-Aguirre, it's not just about how Ricoh is perceived, but it's also about how the company works from the inside, out. He tries to take a 'holistic' approach, he says, adding that employee engagement was a key focus of the sponsorship. "Lots or marketers don't take this seriously... but it shouldn't be seen as an HR issue. It's important to invest in your corporate brand." He says the greatest challenge in in his role is to successfully create a 'one Ricoh' culture internally."
How refreshing!
Maybe it's because, by training, Mr Diez-Aguirre is actually a molecular biologist (and, I'm guessing, probably quite clever!) and not a 'qualified' marketing manager, but I genuinely found his take on the importance of investing in a corporate brand really quite refreshing! In an age where things evolve so quickly and the number and variety of channels for presenting your brand is constantly growing, it is more important than ever to ensure that your brand communicates properly what it is that your company is all about – clearly, unambiguously and, perhaps most importantly, consistently.
But a very common pitfall with rebranding exercises is to focus solely on the facade – the logo, the business card, the natty new fleece jackets – without considering the really important stuff: the brand values. If a company is serious about a rebrand, then I think it's vital that they look deeper than just the skin and really ask some tough questions about themselves, their company values and what that means (or should mean) to their customers. Now I appreciate that this isn't an easy thing to do – self-evaluation is at best fraught with danger – and that's where we agencies come in. We can come at the issue without any corporate baggage, ignoring any internal politics, and ask the kinds of questions which sometimes are very difficult to take from a colleague, a manager or a director, no matter how well put.
In the last couple of years, we at B&V have worked on a number of rebranding projects in very different areas, from a GP's practice to an engineering company. Before designing anything, we go through a period of consultation with the client, talking to people from management and key decision makers down to admin and clerical staff, trying to get a feel for what people believe to be their own company's strengths (and, sometimes, weaknesses). This is, I believe, crucial to the future of any new brand as it ensures that people throughout the organisation feel as though they have been consulted, that their opinion is valued and, ultimately, gives them 'ownership' of the new brand. In simple, old-fashioned terms – pride.
Once the design process is under way, of course there are various permutations to be tried, tested, discarded and generally ummed and aaahed about – but eventually a new brand emerges. The logo is settled on, but as I've already said, a brand is more than a shiny new logo! Colours, fonts, imagery, even the tone of any text all needs to be considered in order to successfully do what the brand should do: communicate with the customer.
And this is where that inclusive consultation process can really pay dividends. By including people right through the company strata and making them feel valued and involved in the process, they will hopefully be more inclined to fully embrace the new brand and what it stands for. This, in turn, will mean they are less likely to undermine that brand as it is rolled out. Given the number of avenues by which you can get your brand seen these days, from the web & other digital media to traditional print and advertising, it really is more important than ever to ensure that, wherever it appears, you brand is represented in its best possible light. After all, what is the point of spending any amount of money, large or small, on a rebranding exercise only to undo all that hard work with a couple of badly produced leaflets, or an advert that completely fails to communicate the company message?
Ultimately, as far as Mr Customer out there is concerned, your brand IS your company. It defines how people see your company and, as often as not, how your company sees itself. In short, your brand should be worth its weight in gold. So, while I'd certainly advocate that rebranding can revitalise a company's fortunes (look at Skoda!), it's important that it's done well and that everyone is on board, from the top down (or the bottom up!) – then we can really help make that difference.
"...for Diez-Aguirre, it's not just about how Ricoh is perceived, but it's also about how the company works from the inside, out. He tries to take a 'holistic' approach, he says, adding that employee engagement was a key focus of the sponsorship. "Lots or marketers don't take this seriously... but it shouldn't be seen as an HR issue. It's important to invest in your corporate brand." He says the greatest challenge in in his role is to successfully create a 'one Ricoh' culture internally."
How refreshing!
Maybe it's because, by training, Mr Diez-Aguirre is actually a molecular biologist (and, I'm guessing, probably quite clever!) and not a 'qualified' marketing manager, but I genuinely found his take on the importance of investing in a corporate brand really quite refreshing! In an age where things evolve so quickly and the number and variety of channels for presenting your brand is constantly growing, it is more important than ever to ensure that your brand communicates properly what it is that your company is all about – clearly, unambiguously and, perhaps most importantly, consistently.
But a very common pitfall with rebranding exercises is to focus solely on the facade – the logo, the business card, the natty new fleece jackets – without considering the really important stuff: the brand values. If a company is serious about a rebrand, then I think it's vital that they look deeper than just the skin and really ask some tough questions about themselves, their company values and what that means (or should mean) to their customers. Now I appreciate that this isn't an easy thing to do – self-evaluation is at best fraught with danger – and that's where we agencies come in. We can come at the issue without any corporate baggage, ignoring any internal politics, and ask the kinds of questions which sometimes are very difficult to take from a colleague, a manager or a director, no matter how well put.
In the last couple of years, we at B&V have worked on a number of rebranding projects in very different areas, from a GP's practice to an engineering company. Before designing anything, we go through a period of consultation with the client, talking to people from management and key decision makers down to admin and clerical staff, trying to get a feel for what people believe to be their own company's strengths (and, sometimes, weaknesses). This is, I believe, crucial to the future of any new brand as it ensures that people throughout the organisation feel as though they have been consulted, that their opinion is valued and, ultimately, gives them 'ownership' of the new brand. In simple, old-fashioned terms – pride.
Once the design process is under way, of course there are various permutations to be tried, tested, discarded and generally ummed and aaahed about – but eventually a new brand emerges. The logo is settled on, but as I've already said, a brand is more than a shiny new logo! Colours, fonts, imagery, even the tone of any text all needs to be considered in order to successfully do what the brand should do: communicate with the customer.
And this is where that inclusive consultation process can really pay dividends. By including people right through the company strata and making them feel valued and involved in the process, they will hopefully be more inclined to fully embrace the new brand and what it stands for. This, in turn, will mean they are less likely to undermine that brand as it is rolled out. Given the number of avenues by which you can get your brand seen these days, from the web & other digital media to traditional print and advertising, it really is more important than ever to ensure that, wherever it appears, you brand is represented in its best possible light. After all, what is the point of spending any amount of money, large or small, on a rebranding exercise only to undo all that hard work with a couple of badly produced leaflets, or an advert that completely fails to communicate the company message?
Ultimately, as far as Mr Customer out there is concerned, your brand IS your company. It defines how people see your company and, as often as not, how your company sees itself. In short, your brand should be worth its weight in gold. So, while I'd certainly advocate that rebranding can revitalise a company's fortunes (look at Skoda!), it's important that it's done well and that everyone is on board, from the top down (or the bottom up!) – then we can really help make that difference.
0 Comments:
Ross
Tuesday, 13 October 2009
SEO - Off-page Optimisation
Off-page Optimisation
This is the last in a series of 3 posts covering the main areas of Search Engine Optimisation.
Off page SEO is what can be done off the actual pages of a website to maximise its performance in search engines for the targeted keywords. This is usually generating links.
It's quite a complex process because it is not only the quantity of the links that count but more importantly the quality. Generating these links can be a prolonged process and certainly needs research and a strategy to get the most out of the effort that goes into generating the links.
Link Building
Link building is about generating links but also generating pathways into your site that will increase relevant traffic as well. So, targeting relevant sites on which to obtain links is extremely important.
One-way links
These are the ones that count the most, and the anchor text of each one is key in telling the search engine what the linked to page is about. Typically these will include directory entries, (many industry specific ones) and articles/online pr and news items that have been written that specify links back to the website.
Reciprocal links
These two-way links have been devalued because exchanging of links was seen as trying to manipulate the system to achieve a higher search engine ranking.
Link Baiting
This is a valuable way of attracting links and is all about producing relevant content that naturally gets people to link back into the site.
Link building this way through blogs/forums, news outlets, white papers and social networking are the best methods of doing this because you can build links and get traffic.
The strength and quality of a link depends on:
Authority of the website – e.g. .gov, .org sites are more valuable.
Relevance – relevancy between your site and the linking page.
Using Keywords – keywords in anchor text
Position of link – within the body of the text
Number of links – if there are loads of links on a page then they are diluted
Other Contributing Factors
When looking at SEO there are a few factors that need to be taken into account but that cannot be controlled. Firstly, what the competition is doing – secondly, changes in the algorithm – lastly, trends on search may change (constantly having a handle on SEO should mean you can adapt with the times though)
The blog posts on Technical Optimisation and On-Page Optimisation along with this one give an overview of all of the factors that should be addressed in a comprehensive SEO programme and follow accepted best practice.
If you wish to discuss any aspect of Search Engine Marketing and how it could benefit your business please do get in touch.
This is the last in a series of 3 posts covering the main areas of Search Engine Optimisation.
Off page SEO is what can be done off the actual pages of a website to maximise its performance in search engines for the targeted keywords. This is usually generating links.
It's quite a complex process because it is not only the quantity of the links that count but more importantly the quality. Generating these links can be a prolonged process and certainly needs research and a strategy to get the most out of the effort that goes into generating the links.
Link Building
Link building is about generating links but also generating pathways into your site that will increase relevant traffic as well. So, targeting relevant sites on which to obtain links is extremely important.
One-way links
These are the ones that count the most, and the anchor text of each one is key in telling the search engine what the linked to page is about. Typically these will include directory entries, (many industry specific ones) and articles/online pr and news items that have been written that specify links back to the website.
Reciprocal links
These two-way links have been devalued because exchanging of links was seen as trying to manipulate the system to achieve a higher search engine ranking.
Link Baiting
This is a valuable way of attracting links and is all about producing relevant content that naturally gets people to link back into the site.
Link building this way through blogs/forums, news outlets, white papers and social networking are the best methods of doing this because you can build links and get traffic.
The strength and quality of a link depends on:
Authority of the website – e.g. .gov, .org sites are more valuable.
Relevance – relevancy between your site and the linking page.
Using Keywords – keywords in anchor text
Position of link – within the body of the text
Number of links – if there are loads of links on a page then they are diluted
Other Contributing Factors
When looking at SEO there are a few factors that need to be taken into account but that cannot be controlled. Firstly, what the competition is doing – secondly, changes in the algorithm – lastly, trends on search may change (constantly having a handle on SEO should mean you can adapt with the times though)
The blog posts on Technical Optimisation and On-Page Optimisation along with this one give an overview of all of the factors that should be addressed in a comprehensive SEO programme and follow accepted best practice.
If you wish to discuss any aspect of Search Engine Marketing and how it could benefit your business please do get in touch.
0 Comments:
Ross
Wednesday, 7 October 2009
SEO - On-page Optimisation
On-page Optimisation
This is the second of 3 posts designed to give an overview of key areas for consideration when devising an SEO strategy.
There is a lot of discussion about how important on-page optimisation is compared to off-page optimisation and most SEO practitioners think there has been a shift towards content become more important again.
Whichever is more important, it is clear having targeted keywords in the content is crucial. A lot of on-page optimisation comes from researching and identifying the correct keywords in the first place.
Aspects of on-page optimisation are:
Title and Meta Data
These are important and should be done with individual keywords in mind for separate pages and with description tags designed to encourage click through rate.
Header Tags
H1 tag allows search engines to see headings and view the text as a key indicator of what the page is about. Search engines actively search out headings.
Alt Tags
Alt tags for should be given to all images because they tell the search engines what the images contain, as they cannot see image content on a page. These should be done with page specific keywords in mind.
Main Content
The most important part of on-page optimisation as it influences search engines and customers!
Basics
Content should contain keywords but density should not be too high, as it will appear ‘spammy’ to a search engine. Content should be written well and still contain keywords early on in the text.
Power of copy
Utilising bold copy for particular areas of interest for the customer give it more weight. It is also given more importance by search engines.
Relevance of content
Search engines are using latent semantic indexing more i.e. trying to understand words in the context of all the words on the entire page. Therefore interesting, well-written and relevant copy, regularly updated so search engines are crawling the pages more often, is key.
This is the second of 3 posts designed to give an overview of key areas for consideration when devising an SEO strategy.
There is a lot of discussion about how important on-page optimisation is compared to off-page optimisation and most SEO practitioners think there has been a shift towards content become more important again.
Whichever is more important, it is clear having targeted keywords in the content is crucial. A lot of on-page optimisation comes from researching and identifying the correct keywords in the first place.
Aspects of on-page optimisation are:
Title and Meta Data
These are important and should be done with individual keywords in mind for separate pages and with description tags designed to encourage click through rate.
Header Tags
H1 tag allows search engines to see headings and view the text as a key indicator of what the page is about. Search engines actively search out headings.
Alt Tags
Alt tags for should be given to all images because they tell the search engines what the images contain, as they cannot see image content on a page. These should be done with page specific keywords in mind.
Main Content
The most important part of on-page optimisation as it influences search engines and customers!
Basics
Content should contain keywords but density should not be too high, as it will appear ‘spammy’ to a search engine. Content should be written well and still contain keywords early on in the text.
Power of copy
Utilising bold copy for particular areas of interest for the customer give it more weight. It is also given more importance by search engines.
Relevance of content
Search engines are using latent semantic indexing more i.e. trying to understand words in the context of all the words on the entire page. Therefore interesting, well-written and relevant copy, regularly updated so search engines are crawling the pages more often, is key.
Also read about:
0 Comments:
Ross
SEO - Technical Optimisation
Search Engine Optimisation
SEO is easily divided into 3 groups - technical optimisation, on-page optimisation and off-page optimisation. This post and my next two will knit together as a brief guide into the key considerations for any SEO strategy.
Technical Optimisation
There are a number of factors that need to be addressed that all help search engines to crawl the pages more effectively and index the content. It is really important to keep in mind usability whenever making technical changes to a site. The Key areas are:
Site Architecture
All of the pages on a site should accessible within two clicks of the home page. This makes it easier for search engines to crawl the site.
URL Normalisation
The URL’s should be standardised and contain relevant keywords to allow search engines to know what the page is about.
Site Navigation
Search engines should encounter the main body of text as soon as possible. Also flash and javascript should be avoided for navigation scheme because search engines may not be able to crawl the site if they are used.
Internal Linking Structure
Search engines understand anchor text to be a clear and concise description of the page it points to. The inclusion of important keywords into anchor text can have a real baring on the final ranking of a page.
Hosting
A good hosting partner is essential for site security, back up and speed of loading.
This is particularly important if things like video are to be added.
HTTP Errors
These have a negative affect, mean less pages will be indexed and spoils user experience of a site. Redirects should be employed to lessen the risk of these.
Site Map Implementation
A site map provides Google with information about the pages contained in a site. One should be submitted to Google, Bing, Yahoo
SEO is easily divided into 3 groups - technical optimisation, on-page optimisation and off-page optimisation. This post and my next two will knit together as a brief guide into the key considerations for any SEO strategy.
Technical Optimisation
There are a number of factors that need to be addressed that all help search engines to crawl the pages more effectively and index the content. It is really important to keep in mind usability whenever making technical changes to a site. The Key areas are:
Site Architecture
All of the pages on a site should accessible within two clicks of the home page. This makes it easier for search engines to crawl the site.
URL Normalisation
The URL’s should be standardised and contain relevant keywords to allow search engines to know what the page is about.
Site Navigation
Search engines should encounter the main body of text as soon as possible. Also flash and javascript should be avoided for navigation scheme because search engines may not be able to crawl the site if they are used.
Internal Linking Structure
Search engines understand anchor text to be a clear and concise description of the page it points to. The inclusion of important keywords into anchor text can have a real baring on the final ranking of a page.
Hosting
A good hosting partner is essential for site security, back up and speed of loading.
This is particularly important if things like video are to be added.
HTTP Errors
These have a negative affect, mean less pages will be indexed and spoils user experience of a site. Redirects should be employed to lessen the risk of these.
Site Map Implementation
A site map provides Google with information about the pages contained in a site. One should be submitted to Google, Bing, Yahoo
Now read about:
0 Comments:
Ross
Monday, 5 October 2009
SEO in brief
SEO is the process of improving the amount of visitors that a website gets from search engines, such as Google, via the natural search results. Usually, the higher a site ranks in the list the more visitors it will attract.
In less than a decade years search marketing has gone from a niche and widely ignored marketing tool to one of the most important methods available to marketing professionals. Even in recession, research shows that there has been an increase in search marketing budgets - bucking the trend of traditional marketing budgets being squeezed. The change has been phenomenal and SEO is now something that should be on most business agendas.
Search marketing is a young practice, constantly changing and developing, and as such even senior figures in the industry lack formal education and training in the field, and accepted knowledge is regularly moving out of date. As a consequence some prefer to cast themselves in the role of providing ‘dark arts’ practices, which are only understood by those in the know. This isn’t a good idea.
Although it may suit some search marketers to portray their activities as elitist it’s not in the interest of the wider marketing community. SEO companies need to be transparent and open when educating their clients as to exactly what they can achieve and by what means. Only with greater understanding of the potential of search marketing, will businesses be able to realise the maximum benefits of this channel of marketing.
The UK search engine market is dominated by Google, with Yahoo, Bing and Ask all taking very small percentages of the market. YouTube, the video posting site, is now actually the 2nd biggest search engine worldwide. Search engines use a complex mathematical equation known as an Algorithm to rank sites, and these factor in lots of variable aspects of a website. The Algorithms are updated regularly meaning SEO practitioners must try to keep up by constantly developing their techniques.
SEO has grown exponentially and continues to do so as businesses realise the value of their online market. If you haven’t already considered investing in it, now is the time to do so.
In less than a decade years search marketing has gone from a niche and widely ignored marketing tool to one of the most important methods available to marketing professionals. Even in recession, research shows that there has been an increase in search marketing budgets - bucking the trend of traditional marketing budgets being squeezed. The change has been phenomenal and SEO is now something that should be on most business agendas.
Search marketing is a young practice, constantly changing and developing, and as such even senior figures in the industry lack formal education and training in the field, and accepted knowledge is regularly moving out of date. As a consequence some prefer to cast themselves in the role of providing ‘dark arts’ practices, which are only understood by those in the know. This isn’t a good idea.
Although it may suit some search marketers to portray their activities as elitist it’s not in the interest of the wider marketing community. SEO companies need to be transparent and open when educating their clients as to exactly what they can achieve and by what means. Only with greater understanding of the potential of search marketing, will businesses be able to realise the maximum benefits of this channel of marketing.
The UK search engine market is dominated by Google, with Yahoo, Bing and Ask all taking very small percentages of the market. YouTube, the video posting site, is now actually the 2nd biggest search engine worldwide. Search engines use a complex mathematical equation known as an Algorithm to rank sites, and these factor in lots of variable aspects of a website. The Algorithms are updated regularly meaning SEO practitioners must try to keep up by constantly developing their techniques.
SEO has grown exponentially and continues to do so as businesses realise the value of their online market. If you haven’t already considered investing in it, now is the time to do so.
0 Comments:
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