OwlBlog
Tuesday, 4 May 2010
Video Marketing - Recent B&V Projects
Video is a great marketing tool. It is popular with agencies and businesses of all sizes have bought into its power and reach. The stats back this up as well. YouTube streams more than 6 billion videos a month!
Testimonials, product videos and how to guides are the most popular types of video that B&V Digital have been asked to produce and market. They have all have a fantastic ability to tell an in-depth story, beyond a still & some text. Video also encourages customers to become more engaged, giving an opportunity for bigger brand & product insight.
We’ve recently been commissioned to produce this short video for Stannah to publicise the internal launch of their re-branding exercise. It gives a chance for the narrative of the branding process to be told, to inform staff of the changes being made and to set up the official external launch. We are due to launch an updated website for Stannah shortly as well, so look out for that. In the meantime here is MD Jon Stannah talking about the re-branding...
The video testimonials that were produced for Titchfield dental surgery have also proved really successful. It is a very friendly practice and they have a lot of experience of helping patients over the very real fear of going to the dentist. These videos have successfully demonstrated how customers are put at ease, making Titchfield an attractive choice of dentist for all potential patients.
Remember, once the videos have been produced that is not the end of the line. Hosting them on your site, via YouTube or Vimeo you can share them through social media profiles as well as direct traffic to them through a well thought out PR strategy. The more places your video can be viewed the wider and more diverse your audience will be.
If you would like to know more about the process of putting a video together or marketing video content please do get in touch.
Testimonials, product videos and how to guides are the most popular types of video that B&V Digital have been asked to produce and market. They have all have a fantastic ability to tell an in-depth story, beyond a still & some text. Video also encourages customers to become more engaged, giving an opportunity for bigger brand & product insight.
We’ve recently been commissioned to produce this short video for Stannah to publicise the internal launch of their re-branding exercise. It gives a chance for the narrative of the branding process to be told, to inform staff of the changes being made and to set up the official external launch. We are due to launch an updated website for Stannah shortly as well, so look out for that. In the meantime here is MD Jon Stannah talking about the re-branding...
The video testimonials that were produced for Titchfield dental surgery have also proved really successful. It is a very friendly practice and they have a lot of experience of helping patients over the very real fear of going to the dentist. These videos have successfully demonstrated how customers are put at ease, making Titchfield an attractive choice of dentist for all potential patients.
Remember, once the videos have been produced that is not the end of the line. Hosting them on your site, via YouTube or Vimeo you can share them through social media profiles as well as direct traffic to them through a well thought out PR strategy. The more places your video can be viewed the wider and more diverse your audience will be.
If you would like to know more about the process of putting a video together or marketing video content please do get in touch.
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