Could It Be Magic?
And websites Ticketmaster, Ticketline and See Tickets have taken a battering.
Since 9:00am this morning, the online ticket retailers have been gasping for breath under the crushing weight of teenage girls (ok, who am I kidding... members of Generation X pretending to be young and hoping they won't be spotted) fighting for the revered tickets - and furiously stabbing the refresh button at the frustrating timeout messages and capacity errors.
Before even 30 minutes had passed, ticket touts had capitalised on the fever, and were selling pairs of tickets for up to £490 on eBay.
In the modern age of InstantEverything™ it is inconceivable to some that the infrastructure might still buckle under such pressure... but experts say this could be the most in-demand tour in UK pop history - and with over half a million Take That fans on Facebook, there were plenty of web-savvy clickers ready to descend on the ticket sellers this morning.
This same week, in a report commissioned by Google, it has been announced that in 2009 the internet contributed £100bn to the British economy - astonishingly placing eCommerce above the construction, transport or utilities industries.
What's more, the growth of online shopping has meant that households are now estimated to be saving an average of £1000 per year.
The immediacy of eCommerce is a benefit for both retailers and consumers: retailers can capitalise on demand like never before; consumers can brawl and fight their way to the front of the virtual queue from the comfort of their own homes, without so much as a scratch. It's fast and convenient for all. As Take That would say – It Only Takes A Minute.
Speak to B&V Digital about incorporating eCommerce into your website. Call our experts on 023 8043 3348.
2 Comments:
Great post Phil. I've got to say I was staggered when I read that report. In 15 years an industry has gone from virtually nothing to surpassing the construction industry in its contribution to our economy. Truly amazing.
Definitely food for thought for any business owner that isn't already selling online... they really are missing out!
I spend 2 1/2 hours trying to get tickets and I know someone who was trying for over 5 hours - crazy in the 'hi-tech' world and very frustrating......
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New Media Routes to Customers' Consciousness (BBC Radio 4, 7.10.10)
Labels: Business, Communication, Consumers, marketing, Social Media
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