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Ross
Wednesday, 23 February 2011
Do you want to be top of Google?
This is a question many business and website owners hear at the beginning of sales calls every day of the week (and of course we would all say yes), but much of the time that introduction leads to poor selling and misinformation. I take calls weekly from salespeople saying that they ‘have a space on the first page of Google’ or that they ‘guarantee they can make your website appear first on Google’. Because many people don’t understand much about search, tactics like these often work.

At B&V we are happy to offer a consultation service to give our clients, or anyone who is looking into SEO services, some no obligation advice about the basics of SEO, pay per click advertising and digital marketing in general.

Search marketing holds no hidden secrets. It is about following best practice, being creative with content and working hard to provide your customers with what they are looking for. We really believe in the power and value of our industry and aim to share the knowledge!

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Ross
Tuesday, 22 February 2011
Social Media Sussed
The digital marketing world is constantly evolving and those of us working in it have to do everything we can to keep up. At B&V we take our professional development seriously so we regularly attend courses, refresher sessions and training programmes so that the service we provide exceeds our clients' expectations.

Social Media is one of the growth areas in our market, and a channel that retains huge potential for business. In February I was lucky enough to attend an Online PR & Social Media course at Econsultancy, run by Michelle Goodall. Michelle really knows her stuff and I came away with lots more insight into Social Media and even more ideas of how to make the channel work smarter and harder for our clients.

If you would like to find out how adding social media to your marketing mix can reap real, measurable results please call us on 023 8043 3348 to arrange a free consultation.

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Phil
Monday, 21 February 2011
Keeping our video skills honed
People often wonder what I do in my spare time. OK, not true - nobody's ever asked. But to my mind, when you work in a creative industry, it's important to stay on top of things - so any 'extra curricular' activities that can help to hone and develop your skills are well worthwhile.

That's my sketchy reasoning for the footage that follows...

Ben is a friend of mine who celebrated his 21st birthday last week. He's quite a character, so I teamed up with a mutual friend - Tom - to create a song and music video for Ben.

Tom re-wrote the lyrics to Enrique Iglesias' "Hero", booked in some time with me at my home studio to record the song, and then we set about filming the video. I drew up a video script and had the visuals clear in my mind before we started shooting, which meant we were able to complete the whole shoot in around two days.

We showed the video at Ben's surprise party on Saturday, and it was met with rapturous applause and cheering. Ben took it all in good humour!

The video is below. I hope you enjoy it.
(Please be warned, there's a mocked-up crash scene in the middle that may not be entirely appropriate for young eyes. It's fairly clearly a dummy we're hitting, but parental discretion may be required!)

If you require a comedy music video for your next project, why not give B&V Digital a call on 023 8043 3348!

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Diarmid
Friday, 11 February 2011
New client site finished, all safe and sound!

Well, it was a while in development, but the all-new site for Armorgard Security Products has now broken cover and is loose on the Web!

Armorgard are a local company who supply a wide range of site security products – mainly secure storage boxes, but lots of other things as well – to the construction trade. It's a competitive market with some big players offering stiff competition and we had to ensure that Armorgard's offerings were pitched in there with the best of them.

With such a broad range of products on offer, we wanted to make it as simple as possible for customers to explore not only the wider range, but also the individual features of a given product. So we've employed a number of strategies in various areas of the site, including embedded video, pop-over detail panels and product-based tabsets. It was a pretty complicated project with a lot of detail and variable data to be conveyed, but we've done it and we – and they – are very pleased with the results!

Take a look for yourself: www.armorgardsecurity.com

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