How do companies decide which social media approaches to adopt and what are the challenges in trying to integrate them overall with the rest of their sales and marketing activities?

This report commissioned by B&V Digital addresses some of the issues, including whether companies could be making more of interactive media and identifying the potential pitfalls.

The report considers the opinions of Danny Habel (MD - Habels), Gareth Lloyd Jones (MD, Hippowaste), Peter Manley (Marketing Services Manager, Selwood Group), Claire Peers (Director of Marketing, Wilkins Kennedy), Robert Sanders (MD, Custom Covers), James Walters (MD, Walcon Marine).

You can download a copy of White Paper: Making A Return On Impact, or you can read it by clicking on the link on our home page: B&V Digital.

This is the second of a two part White Paper, the first part can be read here: White Paper: The Website Challenge.

If you have any questions or comments please do get in touch.