I had an email last week, asking me why I hadn't purchased blank DVDs recently from a company.

I hadn't dealt with that company for literally years, and frankly their email came a bit out of the blue. The problem is, I'd forgotten all about them, and while I may not have been aware of it, they'd lost my trust through their silence.

The effectiveness of a brand, and the level of trust you invest in the company it represents, comes through careful management of brand exposure. Too much exposure and you dilute your hard work (don't bombard people every day) but too little and you'll go unnoticed.

As part of any ongoing web marketing strategy, we strongly recommend that our clients send email newsletters. Sending a weekly, fortnightly or monthly email to your customers helps keep your brand fresh in their mind, and writing content relevant to your industry positions your company as an authoritative entity.

Some of our clients make use of our own comprehensive email broadcast service, which handles bounces, subscriptions and unsubscribe requests, click tracking, multiple mailing lists and personalisation – amongst other great features. And the email editor just received a fresh overhaul… take a look:




Don't let technophobia stop you

If your specialisation is making widgets, you might not feel able to write great emails – and your customers may reach for the unsubscribe button unless you have something genuinely interesting to say to your audience…

Help is at hand. As a full service marketing agency with staff copy writers, we can help you put together the right words to make an impact. We can undertake research, write great stories and even handle putting together and sending out the emails on your behalf.

To find out more about our joined-up web marketing services, give B&V a call on 023 8043 3348.